eMarketSouth Central

Coastal Pet Rescue was founded in 2003 by eMarketSouth web programmer Lisa Scarbrough. Subsequently, eMarketSouth became the designers and host for the organization’s website. Over the years, CoastalPetRescue.org has come to showcase the exceptional talent and solutions of eMarketSouth’s staff and services, and was even noted as Connect Savannah’s Best of Savannah for Web Site Design in 2005.

CoastalPetRescue.org seeks to connect families with rescued dogs and cats as well as generate support from the public for their services and programs. In order to obtain these goals, the website utilizes the following:

• Dynamic and daily changing content
• Events Calendar
• e-Newsletter
• Blog
• Photo Gallery
• ePhilantropy (Online Donations)
• Virtual Store
• Contact and Adoption Forms
• Auto Responder
• Virtual Office for Volunteers (Password Protected)
• Press Release Gallery
• Message Board for Volunteers
• Media Kit

All of these tools contribute to the site’s success with traffic and search engine results, yielding a greater number of adoptions and donations between the organization’s offline activities and events. The site also boasts a higher retention for new visitors thanks to its dynamic content and density.

Contact eMarketSouth today to see how you can use tools like those on CoastalPetRescue.org to enhance your website and bring more quality traffic.

Tags: Blogging, Key to Savannah, Non-Profit, Search Engine Optimization, eMarketSouth by Lisa Scarbrough
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Ok, so you have a website. Now everyone in the world can find you, right? Not exactly…

Different search engines have their own methods of returning search results. Your focus needs to be on quality traffic to your website, not necessarily quantity.

Here are 5 tips on how to increase your web ranking and traffic:

1. Put your website address on all marketing materials: business cards, brochures, letter head, print, radio, TV and billboard advertising.

2. Maintain an email list of your clients and give them reminders to visit your website. If you launch a new product or service, let your clients know. Be sure to put a link to your website in the email.

3. Increase your advertising locally. If you are advertising in a local print publication, you should be advertising on their website if they have one. Request a text link that has an actual sentence about the services your company provides. Google judges page rank based upon the number of links to your website.

4. Sponsor a community event. Non-profits hosting these events often have much advertising provided to them, and usually have a website to promote the event and the organization. If you are a sponsor, request a link to your website from theirs. Again, this will help your page rank with Google.

5. Create a blog. Having content change on your website regularly will increase your search engine rankings as search engines see the sites as more relevant because they are more current. Blog content does not have to be lengthy: you can announce new promotions, special recognitions, partnerships or new services. Try to post at least once a week. Create links within your blog posts to related pages on your website.

eMarketSouth is here to help you make the most of your website. We offer email news and blog services to help you increase your web traffic. Contact one of our sales representatives today.

Tags: Search Engine Optimization, eMarketSouth by Lisa Scarbrough
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As an eMarketSouth client, we want you to have the greatest success with your website. This blog will provide you with resources and guidance to increase your traffic and retention of visitors. If you have questions for us that you’d like to see answered in a future blog post, please let us know.

Tags: eMarketSouth by admin
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