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Going Green is not just about your aluminum cans …

The phrase “going green” was once considered a catch phrase for environmentalists who liked to recycle paper and cans. But today, most industries are making sure they show their clients and consumers how “green” they can be. This does not exclude real estate and home developers. You can Google search lots of blogs with tips on how to make your family more green friendly, but I am talking about the actual structure of your home. Maybe we are seeing a slit shift away from the mansions built a few years ago, to the more sensible designs of homes with just the space we really need and nothing more. Global Green is one organization making a huge contribution with the real estate movement in New Orleans. They are pulling in heavy weights like Brad Pitt who are dedicating energy, time and financial support to this flood ravaged area by not only building new homes for the thousands of misplaced but making their homes GREEN. The cutting edge of development in housing in our country hopes to turn the tide away from poorly constructed homes that drain our economy of natural gas and energy resources to a more eco-friendly way of being. In consideration of Earth Day, we should all reevaluate our contributions to wasted energy in our homes. If you are in the market for a new home, consider asking questions about updates previous homeowners have made in an effort to make the home more compatible with the environment. The development of these new homes will be fascinating to watch. It will be interesting to see whether or not they stand the test of time. It will be interesting to see the impact the changing economy has on how home owners and real estate developers treat new structure and renovate old. Only time will tell but while we wait … collect your cans, paper goods and plastic… every little bit counts.

Featured Client: Providence Tax & Financial Services

You can’t begin to know Providence Tax & Financial Services without first knowing James Rahal, president and founder of this 100% paperless tax preparation service company. James is a graduate of Benedictine Military School and University of Georgia. He excelled in athletics & academics at Georgia and in true Georgia Bulldog fan fashion, similar bulldog colors were chosen for his website and logo. After working with several tax and accounting firms in the Savannah area and becoming frustrated with the services being too costly, he decided to start a company that would offer tax and financial services but in a paperless and more efficient way. In December of 2001, Providence Tax & Financial Services was started with the mission “To be America’s best and most proficient tax firm that operates with ethics, integrity, and innovation”. The website design is clean and simple with a navigation bar that includes services offered, client login page and frequently asked questions page. Take a look at the site and visit the page describing the mission, vision and history behind the name Providence, I promise you will be impressed with the company.

SEO Philosophy by Winnie the Pooh

“You can’t always sit in your corner of the forest and wait for people to come to you … you have to go to them sometimes.”

Yes, SEO really can be that simple. I remember years ago we had a major client that had us build several websites for them. After the sites went live, we watched their TV, radio and billboard advertising. After spending several months in development and a good chunk of change, not once did they mention their website.

Just putting your website on the Internet won’t make you a million dollars overnight. You have to tell people its there. Simple things such as adding your website address in your email signatures, on your business cards, letterhead, anyplace you put your business name will draw traffic.

You also need to market your website through other websites (see “Making the Right Investment in Online Real Estate“). You share your target audience with other websites, so let them do some advertising work for you as well. Know where your competition is advertising and look there. If you advertise in a print publication, ask for rates for advertising on their websites as most have online components available.

Make time to tell the world your company is online. Give us a call at eMarketSouth and let us help you create an Internet marketing plan that fits your budget.