eMarketSouth Central

Our featured blog can be found on the site belonging to one of our real estate clients. This client’s blog was developed for a few reasons … one, they were interested in driving more traffic to their site (who isn’t); two, CRG has invested in our internet marketing service and this piece is a must have to promote your site; three, they are local with a great feel for our coastal area and the advantages of living here; four, it isn’t really enough anymore to just have a website especially when you are in a fluid industry like real estate. So that’s how this whole thing got started. When I first went to their office to train them on using their fabulous new marketing tool, the agents who sat in on the training were not quite bought into the advantages of this web thing called a blog. Fortunately, the company has a bright, interesting and educated woman managing their office who took hold of the responsibility and has made it a great addition to their site. Check it out … blog.coastalreg.com. See what I mean? Charlene Overturf has written about industry specific topics while also highlighting areas in the coastal region that might interest potential buyers. And that’s what this is all about … driving customers to what you have to offer. While there are many good reasons to create a blog for your business, it is also a fun venture to research industry information and write about the impact on your business. Stay tuned for more featured clients and their blogs …

Tags: Blogging, Featured Clients, Key to Savannah, Search Engine Optimization, eMarketSouth by Suzy Buelvas
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Today’s featured blog is www.southernmamas.com by Anne Hart. Check it out! Anne Hart is a contributer for the Savannah Morning News. She is married with a child and wants to develop a website for southern moms to visit and find useful resources, parenting tips and family friendly area events. This is an excellent example of a well planned website with a very focused intention. It works well because we designed and host it … oh sorry I was bragging about emarketsouth again… as I was saying … it works well for a number of reasons:

… fills a gap … we have coastal family magazine but we needed a family friendly web resource.

… stays current … Anne posts and promotes faithfully keeping content current, interesting and requiring people to revisit everyday so they don’t miss out!

… maintains focus … the content doesn’t stray away from it’s intended audience. She researched her topics so when we went live … she hit the ground running and stays focused on moms, children, local events and happenings.

I strongly encourage you to visit, subscribe and comment … we all like to hear what our readers are thinking … until next time … happy blogging!

Tags: Blogging, Featured Clients, Search Engine Optimization, eMarketSouth by Suzy Buelvas
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If you don’t, someone else will. Believe it or not, there are people who make their living writing blogs about businesses. And there are thousands others who look for these blogs to express their opinions of services and experiences… not always positive.

Let’s review Spirit Airlines for a moment. A blogger had a very bad experience on their airlines in August, so he decided to share his frustration with friends and family. Well, several hundred other people decided to share theirs, including an email sent out from the CEO of the company telling his subordinates to ignore the complaints, that their business wasn’t important to him.

So, what’s the harm that could come from a negative blog? How about that page ranking third in Google when people put in your business name? Yes, so many other bloggers linked to Alex’s blog that for a good long time (and even today) he was the third of all search results for Spirit Airlines.

So, what are some lessons to be learned here? First off, be careful when hitting the reply-all on your email. Second, don’t put anything in writing if you don’t want other people to know about it. Third, keep your customers first.

Use your blog to connect with your customers. Allow it to create a dialog between you and them. Be prepared that some posts may not make you happy, but it is a way for you to find out how your services are working and what can be improved. Think of it as getting a focus group for free. And don’t forget to make your contact information available. Hiding it from your customers won’t keep them quiet about their complaints.

Tags: Blogging, Search Engine Optimization, eMarketSouth by Lisa Scarbrough
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