Entries Tagged as 'eMarketSouth'

Hurricane Season is in Full Swing… Are You Prepared?

It seems like we just got through wondering about Fay, now we have Hanna, Ike and Josephine out in the Atlantic. It doesn’t look like we’ll have a boring September, to say the least.

Chatham Emergency Management Agency has started issuing releases regarding Hurricane Hanna and her impact on coastal Georgia. At this time, CEMA is in Operating Condition (OPCON) 4, the Monitoring Phase as defined by the Georgia Emergency Management Agency. OPCON 4 is the first stage in advanced readiness. What this means to the rest of us is to start taking inventory of our hurricane storm plans. Some actions you can take:

  • Monitor local media for updates
  • Make sure your gas tank is full
  • Secure important documents in a water-proof container and have in one place
  • Take photos and videos of your home, posessions, and anything else you might need for insurance purposes
  • Check that you have plenty of water and non-perishable food
  • Check and replenish first aid supplies
  • Make sure you have immediate access to flashlights and battery-powered radio and extra batteries
  • Secure outdoor lawn furniture and loose objects
  • Have cash on hand to use if power goes out

I spent most of yesterday making arrangements to move pets from our rescue further inland. I can’t tell you how difficult that was to try and get boarding set up. One kennel said no, another told us they would call us Wednesday afternoon if they hadn’t already booked everything else. As a rescue reliant upon foster homes, I don’t have the luxury of waiting until an hour or two before a storm hits to make decisions. I have to account for our pets so our foster parents can take care of their own families.

Presently, I am anticipating riding out the storm unless given an order to leave. I have my gas tank filled, extra cash on hand, checked my first aid supplies, bought extra bags of dog food and gallons of water yesterday, stocked up on non-perishable food for myself, and bought extra batteries for my flashlights. I even went and purchased an American Red Cross AM/FM/Weather radio that also has a cell phone charger to make things a little easier when power goes out. Now all that’s left for me to do is to teach at least one of the dogs to play cards so we have something to do.

In all honesty, we too often take for granted a storm is going to miss us. With hurricanes, their paths are a best guess by meteorologists and their computers, and always just that: a guess. Mother Nature has been known to throw curve balls from time to time (remember the St. Patrick’s blackout?), so it is better to prepare now than fall victim to her whims later.

For information on how you can prepare, visit our hurricane and evacuation information site, CoastalStorms.com.

What is SEO?

While this is not a new term, it certainly is hard for many people to get a grasp on an actual definition. SEO stands for Search Engine Optimization, but what is it exactly?

SEO essentially means making your site search engine-friendly. It sounds simple, but actually involves quite a bit of legwork. Good SEO means your site not only reads well to the engines, but also your customers.

Some basic components of SEO include:

With SEO, content is the key. Think about your product and the types of phrases your customers might use if they were searching for a product similar to yours. Make sure these phrases appear throughout your page. Additionally, make sure your website is updated regularly so engines will see changes.

SEO can be a very daunting task. On average, you should spend at least an hour a day checking out your website, updating content, checking your searches and traffic. We understand this can be very time consuming, so eMarketSouth created an SEO package just for our customers. Email us or give us a call today at 912-356-1140 to find out how we can help boost your site’s SEO.

Happy Tropical Storm Day

For many years, we’ve watched storms brew in the Atlantic, always saying “it won’t even bother us.” Well, the funny thing about Mother Nature is that she strikes when least expected.

Back in 1999, I had the pleasure of partaking in the great evacuation for Hurricane Floyd. My parents being smart as they were sent me with our two dogs, four cats and bird the night before mandatory evacuation to stay in Statesboro, where I had an apartment for school. They were going to wait a day or so to come up as my dad was in a wheelchair and wanted to wait until the last possible moment before crowding my one bed, one bath apartment. So we both missed the fun on I-16.

Afterwards, I realized that we lacked a resource of good information on evacuation for the area and tips that would have probably helped me through. So I developed a website. Back then, it was called “I of the Storm,” and was a feature for I-95 radio. When I became employed at eMarketSouth in November 2001, they invited me to bring it with me and add new technology that I did not have available previously. Thus CoastalStorms.com was born.

While the website is ever evolving, I’m proud to say it is still a great resource to help in the preparation stage. This morning the site was updated to run feeds of local weather statements from the National Weather Service in Charleston.

Even though the sun is shining outside, we need to remember that we are still vulnerable. Take the time now to fill your tank with gas (which is not bad right now, $3.49 at Kroger and Wal-Mart on Hwy 17), check the batteries for your flashlights, and make sure you have a battery-powered radio. If you don’t have a landline, make sure your cell phone has a full charge and reduce the number of unnecessary calls in the event the electricity goes out. Make sure you have plenty of water and non-perishable foods. If you have pets, make sure you have chew treats to entertain them and keep them calm, and plenty of paper towels in the event of a few accidents if you are unable to take them outside for an excessive number of hours. Don’t forget to tie down or store loose objects in your yard as they can become hazardous in high winds.

Remember, better to be safe than sorry.