Making Contact Forms for Quality Leads
Your website provides great value and information to your visitors. It is probably the most cost-effective sales tool you could have. But how do you get those sales?
Lead capturing through your website is your chance to get to know the most about your prospects. But the information you need and the information they are willing to give may not always be the same. Let’s look at a couple of examples.
You have a product to sell and believe you’ve provided every piece of information available about the product to your visitors. Don’t assume your visitors won’t have questions. The Cathedral of St. John the Baptist Council of Catholic Women provides a basic contact form on their website that allows visitors to ask more questions or make comments about the website or the organization’s activities.
For real estate sites such as CoastalREG.com, the idea is to connect with buyers as soon as possible to get a sale started. Once a person is interested in a property, they can contact the broker or agent for more details. The form submitted asks the interested party for their name, address, phone and email address as well as any other comments or questions they may have. Once the form is submitted, the broker receives an email with this information as well as the property address so they immediately have a reference of the person’s interest.
Lead forms may also be used to help you promote events and estimate attendance. The Buy Local Savannah networking group uses an RSVP form for each event to determine the number of people from each company that will attend as well as if they will pay by check or utilize online payments.
Maybe you want to know more about your prospects than just their phone number and email address. Coastal Pet Rescue utilizes online forms to accept applications for adoption of their pets. The information is structured more like a survey, asking multiple choice and open ended questions. The information is then stored in a database for volunteers to review and determine the pet that best fits the family’s submitted answers.
If the person visiting your site is not in immediate need of your services, maybe they know someone who is. Give your visitors the option to email their friends about you directly from your website, like Southern Mamas.com.
Which lead capturing options are right for your website? Contact eMarketSouth today and let our representatives guide you to get the most from your visitors.
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