eMarketSouth Central

You can’t begin to know Providence Tax & Financial Services without first knowing James Rahal, president and founder of this 100% paperless tax preparation service company. James is a graduate of Benedictine Military School and University of Georgia. He excelled in athletics & academics at Georgia and in true Georgia Bulldog fan fashion, similar bulldog colors were chosen for his website and logo. After working with several tax and accounting firms in the Savannah area and becoming frustrated with the services being too costly, he decided to start a company that would offer tax and financial services but in a paperless and more efficient way. In December of 2001, Providence Tax & Financial Services was started with the mission “To be America’s best and most proficient tax firm that operates with ethics, integrity, and innovation”. The website design is clean and simple with a navigation bar that includes services offered, client login page and frequently asked questions page. Take a look at the site and visit the page describing the mission, vision and history behind the name Providence, I promise you will be impressed with the company.

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“You can’t always sit in your corner of the forest and wait for people to come to you … you have to go to them sometimes.”

Yes, SEO really can be that simple. I remember years ago we had a major client that had us build several websites for them. After the sites went live, we watched their TV, radio and billboard advertising. After spending several months in development and a good chunk of change, not once did they mention their website.

Just putting your website on the Internet won’t make you a million dollars overnight. You have to tell people its there. Simple things such as adding your website address in your email signatures, on your business cards, letterhead, anyplace you put your business name will draw traffic.

You also need to market your website through other websites (see “Making the Right Investment in Online Real Estate“). You share your target audience with other websites, so let them do some advertising work for you as well. Know where your competition is advertising and look there. If you advertise in a print publication, ask for rates for advertising on their websites as most have online components available.

Make time to tell the world your company is online. Give us a call at eMarketSouth and let us help you create an Internet marketing plan that fits your budget.

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I typically get charged with writing the blog entries about real estate; Real Estate Manager is our largest product and I am the person who our real estate clients call when there is a question. Now it should be said, that I love all our clients equally, like a mother to her children. However, one particularly stands out in my mind as a pleasure to service and that is Sands Publishing.

Sands Publishing is home (no pun intended) to Homes of Savannah, Homes of Hilton Head, Homes of Beaufort, and the newest edition to the family, Prestige Properties of Charlotte; successful real estate publications all. They are one of our oldest clients, having navigated all three versions of our Real Estate Manager software, sometimes becoming development guinea pigs along the way.

For anyone who knows about Real Estate publishing, you know it can be a taxing line of work. Brokers and agents call day and night demanding utilization of the latest techniques in real estate marketing. They understand that no longer is print alone enough, a publisher needs to also be able to deliver Internet statistics. That is where eMarketSouth comes in. With our software, Sands Publishing can have their advertisers submit ads online. All the properties are on their own websites as well as submitted to Google, Trulia and USA Homes. We offer stats on the websites as well as individual properties and allow Sands to manage much of their own Search Engine Optimization. Real Estate Manager runs on a hierarchy of logins so agents and brokers can update their listings, profiles, and ads day or night, in an instant.

We can’t turn this dreadful real estate market around, our goal is just to make life a little easy for Sands Publishing and all of our clients, one home at a time.

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